Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Antonio Banderas is starring in a new Super Bowl ad for the German engineering company Bosch. Banderas costars in the commercial with an actor who plays the late WWE star Randy Savage, who died in ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help of fellow Massachusetts native Jeremy Strong. The method actor was up to ...

For Ram Trucks' 2025 Super Bowl ad, moive star Glen Powell has been roped in to jazz up some old-fashioned fairy tales.

Buffalo Bills quarterback Josh Allen, 28, won the 2025 Most Valuable Player award. The NFL Honors ceremony, hosted by Snoop ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

The NFL will stencil "Choose Love" in the end zone at Super Bowl LIX, continuing its social justice initiative ...

For the first time in four years, the end zones at the Super Bowl will not display the NFL’s message to “End Racism”, but a ...

As Super Bowl 59 gets set to kick off in New Orleans, here's a look at how much companies are paying to be part of the ...