Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Adam received his master's in economics from The New School for Social Research and his Ph.D. from ... Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...

Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

Medicare spending on “skin substitutes” made of dried placenta has soared as doctors pocket lucrative discounts from sellers.

A content calendar helps you stay organized and connect your social media with marketing plans ... Respond thoughtfully to comments and questions, even to say thank you. Asking for feedback ...

Gen Z is ditching social media and being offline is becoming a status symbol, but could this movement have a real impact?

This spectacle is disseminated through and amplified by a type of political and social experience machine that compels ...