Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

Our four-legged friends are increasingly popular on social media, with some becoming influencers with millions of followers.

Debate about social media's harms and benefits is common across research, clinical, and educational settings, and is ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

A content calendar helps you stay organized and connect your social media with marketing plans ... Respond thoughtfully to comments and questions, even to say thank you. Asking for feedback ...

"Petfluencers offer distinct advantages compared to human SMIs. While the persuasiveness of human influencers often stems from their relatability or aspirational appeal, petfluencers are seen as more ...

Share on Pinterest Maskot/Getty Images Do you start your day by checking social media and then end it the same way? You’re not alone. According to the Pew Research Center, 68% of people in the ...

Some unique campaigns, for instance, can focus on selling online marketing courses, and you get paid with each sign-up. In contrast, others will see you creating sponsored content or videos that ...

Kyle Chayka Chayka writes about technology and internet culture.

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

Ever wonder why trends like the Ghibli aesthetic go viral? They tap into our need for calm, identity play, and belonging.