People around the globe often depend on informal financial arrangements, borrowing and lending money through social networks.

When learning without any social influence, a different part of the brain, the ventromedial prefrontal cortex was involved. Persuasion Essential Reads. People Don’t Believe What You Say?

Social influence from phone communications is significant, reaching as far as four degrees of separation from the original caller, according to a new study.

Social influence and persuasion are powerful forces shaping our interactions and behaviors on social media. By understanding these mechanisms, we can become more aware of how we are influenced and ...

When it comes to social influence, knowing how people are connected matters more than simply knowing lots of people, found researchers from Brown University’s Carney Institute for Brain Science.

The results showed that older people were more susceptible to social influence, especially from the more impulsive person. After seeing someone who consistently chooses the impulsive option, older ...

Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 US presidential election. Influence campaigns are large-scale efforts to shift public opinion ...

The influence of social media during elections A political expert in Hampton Roads weighs in on social media's influence on elections. To stream 13News Now on your phone, you need the 13News Now app.