Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

“Uptown Funk” was blaring on digital music outlets, Snapchat filters were ... who will stay competitive and build future-proof talent pipelines needed to evolve and advance their organization. Today, ...

Snapchat announced ... dominate the country's digital advertising market. India, which has one of the world's youngest populations, is a key market for the future growth of the ephemeral messaging ...

Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. spoke exclusively with e4m on how the platform has ...

For apartment marketers, though, generative search presents a new challenge—how to use GEO to optimize websites, social media ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Bell Media has appointed Matt McGowan to the newly created position of Senior Vice-President, Business Solutions, Bell Media.

Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

The federal election campaign is forecast to lift advertising spend by around 20 per cent over the campaign period, which ...