Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

"So win." The ad aired during the second quarter of Sunday's game. Watch it here: Clark also shows off her passing skills in a team up with Gatorade. Clark was in New Orleans leading up to the Super ...

While women were present in Super Bowl ads, they didn’t see themselves represented accurately. The Gender Equality Measure (GEM®) for female characters was rated lower by female respondents ...

Every year, millions of Americans gather in front of their televisions to watch the biggest sporting event of the year: the SUPER BOWL. But it turns out that a huge portion of these people are only ...

The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.

A group of ladies arrive at Winthrop Park three times a week for pickleball, fellowship, and plenty of laughter. WCTV caught ...

In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...

Jelly wants the Super Bowl to come to Nashville in 2027 when the new Titans stadium is built and open for business. "You know ...

Jacquelyn Dahl speaks about her marketing agency, 1Up Sports Marketing, managing the business dealings of Patrick Mahomes ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

SZA performing at the halftime show of the 2025 Super Bowl. (George Walker IV/AP) ...