Fragrance expert Paul Fino (@paulreactss) helps a writer choose perfumes that are designed to make you more alluring — and ...

Because Victory 45-47 is $250 a bottle and reportedly smells woody, here are your afternoon links: Unicyclist hit in Central ...

Below, I'm sharing the 16 best beauty finds from bodycare and haircare to tools and fragrance that are already sitting in my ...

A woody aromatic scent, Moncler’s Pour Homme is an intriguing fragrance with notes of wood, herbs and spice. It has an ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

Dwayne "The Rock" Johnson created men's grooming brand Papatui with luxurious scent at the forefront. One year in, they're ...

Aussie beauty fans are already going wild for cult-favourite brand Gem’s new launch into Coles, and TikTok is flooded with early sightings and rave reviews.

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

“It’s clean and fresh with a sort of sparkly veneer, but there’s something a little sinister about it.” ...

Gem’s £4 deodorant smells like high-end perfume and offers 48-hour protection. Here’s why it’s trending. Read more on Grazia.

We’ve rounded up seven of the best travel-ready perfumes that blend sophistication with convenience, designed to handle the heat while turning heads wherever you go. From light and airy to bold and ...