"Box office success and consumer demand cannot be effectively determined short of a 45-day window," Michael O'Leary said.
Sometimes, your story requires two things to be happening at the same time in different locations,. Maybe even more things.
From cleaner bathrooms to fewer trailers, five cinema owners dish about what the industry needs to bring back audiences.
As Hollywood is grappling with the growing capabilities of artificial intelligence, Foley artists remain a key and deeply human part of the moviemaking process.