A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Like it or not, the rules of radio advertising are being rewritten. If you're still following the old script, you're already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves – not just for listeners, but for media buyers too. If you’re ...

Best-selling author and business consultant Peter Remington will address the evolving definition of radio at Hispanic Radio Conference 2025.

Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

Maybe, maybe not. The Federal Communications Commission oversees rules and regulations related to radio and television ...