Listeners of country and talk formats tend ... They want to know the information in line three. Radio is a good place to ask about trade advertising, where you pay for your commercial schedule ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

Geographically, Gujarat led the country with an 18% share of total radio ad volumes, followed by Maharashtra at 16%. Among cities, Jaipur recorded the highest ad volume, surpassing New Delhi.

This growing trend in regional advertising highlights an opportunity for radio. If advertisers see value in targeting specific markets during the Super Bowl, they may also be open to leveraging ...

In August 1922, the first radio ad, for a real estate developer ... The same songs were heard across the country, news travelled fast, and heroes like Charles Lindbergh or Joe Louis were, in ...

The top 10 cities collectively contributed 62% to the total ad volumes in the country. Among time bands, ‘evening’ was seen as the most preferred time band of radio advertisers in 2024, followed by ...

He said amendments to the country’s Omnibus Election Code are also needed ... candidates’ advertising budget for traditional media, based on Nielsen Ad Intel’s monitoring. Radio, billboards, and print ...

New Delhi: Radio’s ad volumes have been on the rise since 2020 and have increased 80% as of 2024. The growth was driven by sectors like services, auto, retail, and BFSI. The lead driver for ...