"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

Publicis Groupe Middle East's John Nolan will drive content partnerships, sponsorships, and revenue growth opportunities for ...

The companies will build solutions that combine Publicis Groupe’s deep delivery capabilities across its intelligent content ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...

Siddiqui brings a wealth of experience from his previous leadership roles at Starcom, Mumbai (Publicis Groupe), and UM MENA ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Announcing PAMRO ...

Siddiqui will oversee growth strategy, commercial investments and media partnerships with regional stakeholders for Assembly.

Unlike the Income Tax Department or the Enforcement Directorate, the Competition Commission of India (CCI) does not have a ...

The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

GroupM, IPG, Publicis, and Dentsu control a significant share of media buying in India and their influence extends beyond large brands to smaller agencies, media publishers, and digital platforms that ...