Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

But there's still the question of whether companies will use AI to actually create their Super Bowl commercials in the first ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Telehealth company Hims & Hers' first Super Bowl ad is provocative and effective in building awareness of its weight loss ...

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

TikTok is introducing a travel-specific ads product designed to help brands reach users interested in booking trips. The platform's travel content is expanding, with a notable increase in luxury ...