Addressable advertising used to be an add-on to extend audience reach, but it has increasingly proved to be the most ...

From vintage print ads to classic TV spots, a cultural body under the central government has envisioned creating a “repository of old advertisements” published in India, both for their archival and ...

In Yahoo’s New York office there is a scaled-down replica of the classic neon billboard that stood prominently in San ...

JK Events & Advertising successfully conducted its third Annual General Meeting (AGM) – Josh 1.0 – at the scenic Evoke ...

Subsequent to imposition of 25 per cent duty on steel and aluminum by the Trump administration, our US buyer has asked us to ...

We take a look back at some classic and vintage Chevrolet Camaro ads from the past and see how they used emotions to sell ...

An exhibition highlighting the art of Indian advertising as it evolved over the period of 1950-90 is set to be inaugurated in Delhi on Tuesday. Titled ‘Ad Art Exhibition: Four Decades of Indian ...

Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising. Postmedia Ad Manager, or PAM, gives advertisers more flexibility and control ...

Shai Luft, co-founder and COO, Bench Media, said February’s advertising market paints a deceptive picture of stability, ...

TAM AdEx India has released ‘A Glimpse into Advertising Trends for Y 2024’ for print advertising. The report details the print AdEx trends for the year, highlighting valuable insights for ...

The Indira Gandhi National Centre for the Arts (IGNCA) in Delhi is hosting 'Ad Art Exhibition: Four Decades of Indian ...

Traditionally, they would be placed in print magazines or on traditional TV spots, but nowadays, latest betting options often ...