IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

Alcohol-infused ice cream is a perfect mix of premium indulgence and Instagrammable appeal. How is this niche category ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...