Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed.

A perceptual map allows you to quickly, and visibly, assess the competitive landscape of your business along with your customers’ needs and wants.

The perceptual capacities of various brain regions might in effect “dictate the emergent structure of a broader conceptual space,” said Ev Fedorenko, a cognitive neuroscientist at the Massachusetts ...

These perceptual (and, to a lesser extent, conceptual) categories serve as schema or templates, and perception occurs via the process of matching sensory input patterns to perceptual templates.