Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, ... By comparing the mean benefit score of each brand in ...

Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes ... and Buick failed to adequately define their brand – they all seem to be perceived by ...

Such is the way of life in business as we know it, whether you are managing a Fortune 500 company, a small consultancy, or a community business. It is certainly true for any startup. But as an ...