WITH limitless sweets, toys galore and even a zoo, Neverland Ranch was a dream playground for Michael Jackson to relive the ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.

Goldman Sachs & Co. LLC is acting as financial advisor to poppi, and Cooley LLP is acting as legal advisor.

This week’s Fresh Take newsletter features a look at PepsiCo’s acquisition of Poppi and what it means for the beverage ...

The "It Ends With Us" author had a fizzy response to those worried about her Diet Pepsi-related Instagram posts.

On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

PepsiCo launched Rockstar in Argentina in January of 2021 after the brand purchased the beverage's licenses for € 3.4 billion in March of the previous year.

In the main, PepsiCo’s acquisition of Poppi is seen by industry watchers as a deal that could benefit both sides. PepsiCo has ...

Taffet will be responsible for driving transformative growth strategies across the company's expanding snacks portfolio, ...

Celsius Holdings (CELH), once a niche fitness energy drink maker, is staging a caffeinated comeback. After a year of extreme ...