Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...

As Parade reported in January, Slice soda is making a triumphant comeback and has landed in Costco! The fruit-flavored 80s ...

Puma has unveiled its new brand campaign, ‘Go Wild,’ which emphasizes the joy of running. The work is the brand’s largest marketing investment to date and marks the debut of a renewed brand ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

‘Go Wild’ puts everyday sports enthusiasts right at the heart of the project. The new vision for the sportswear brand, which comes from ad agency Adam&EveDBB, embraces sport as a means of self ...

Wild scenes unfolded on Wednesday as two Sydney nurses charged over allegedly threatening Israeli patients faced court for the first time. Sarah Abu Lebdeh, 26, and Ahmad Rashad Nadir, 27, were ...

Dirty sodas exist at the confluence of any number of trends—customization, the experience economy, sobriety and bold flavors ...

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Pepsi Wild Cherry & Cream hit shelves on Jan. 20. The new beverage is available in both regular and zero-sugar varieties. A press release described the new flavor as having an “initial burst of ...

Meanwhile, Coca-Cola launched its own line of prebiotic drinks, Simply Pop, to compete with those already on the market. Made with fruit juice and featuring no added sugar, these beverages contain 6 ...