Let us delve into the humble beginnings of Pepsi and its phenomenal rise to become a global leader in the Fast-Moving Consumer Goods (FMCG) market in over 200 countries worldwide.

The bull fighters’ clown outfits have been traded for professional uniforms, today a safety protection team bearing the logo of the ... positions with Pepsi-Cola, Simon & Schuster, Accenture ...

At the romantic confluence of two rivers in eastern North Carolina sits a town that seems custom-designed for family outings, ...

With the introduction of motion graphics, logos have gained a new dimension. Brands like Google and Coca-Cola have embraced animated logos ... creating a harmonious composition. The logo of Pepsi, for ...

Marketing research shows it can take up to 20 touchpoints before someone remembers a new brand name ... (or logotype) logo is a distinct, stylised business name without additional symbols or icons.

PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.

On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...