APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

Basic controls are needed at the U.S. Treasury, Elon Musk said on Tuesday, after a U.S. district judge on Saturday blocked ...

To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on ...

Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game ...

It also states: "Developers should not use advertising as a way to provide value to players, such as giving players a reward ...

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

The rise of AI-powered search overviews and predictive recommendations has led to a notable decline in the effectiveness of traditional paid search advertising. Mihir Mehta, Managing Partner at ...

One year into this tracking method, Currys has determined that its TikTok content delivers a higher ROI than paid advertising. Although organic social is cheaper to invest in than paid advertising ...

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why ...

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.