Steam doubles down on a 5-year-old rule to make it more visible: "Developers should not utilize paid advertising as a business model in their game"
Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...
APEX Consulting launches New Lead Generation Strategy for Agencies using Paid Ads
APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.
Rock Paper Shotgun4d
Steam's overlords still think in-game ads are fine as long as they're "appropriate"
Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game ...
Valve Officially Bans Steam Games With Ads
In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.
How much do 2025 Super Bowl commercials cost? Here's the price tag on ads this year.
Brands paid millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say ...
How Much Do Super Bowl Commercials Cost? Find Out Which Ads Are the Most Expensive (and Why the Price Increased By $1 Million Dollars Last Month)
Super Bowl commercials are some of the most expensive advertisements in history. Here’s everything to know about how much ...
Valve clarifies ban on in-game advertising on Steam
While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...
ExtremeTech on MSN3d
Valve Bans Titles With Obligatory In-Game Ads From Steam
Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...
The Drum11d
Currys’ TikTok videos now deliver better ROI than paid advertising – here’s the strategy
One year into this tracking method, Currys has determined that its TikTok content delivers a higher ROI than paid advertising. Although organic social is cheaper to invest in than paid ...
Exchange 4 Media10d
Is organic advertising the answer to costly paid search?
The rise of AI-powered search overviews and predictive recommendations has led to a notable decline in the effectiveness of traditional paid search advertising. Mihir Mehta, Managing Partner at ...