Throughout the ad, McConaughey takes the role of various NFL legends from the past such as Vince Lombardi and Mike ... up as Ditka, sporting the classic aviators, sweater, and mustache ...

And then a guy who eschewed the traditional beard for a Chicago-approved Mike Ditka glasses and mustache combo. Buck couldn't believe what he was seeing. "And right on cue with Christmas just nine ...

The commercial seems to be set in a world where McConaughey is playing legendary Bears coach Mike Ditka. The actor is dressed up as Ditka from when he was a coach, including the full mustache ...