Meme marketing isn't just about eliciting a chuckle; it's a sophisticated tool wielded by brands to forge genuine connections with fans. These fans, in turn, become the torchbearers of brand ...

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

Role of Memes in Modern Marketing: Memes have 10x more reach than a normal ad without promoting and that’s the level of organic reach most brands can only dream of using a traditional ad campaign.

Digital marketing startup Wubba Lubba Dub Dub (WLDD) has acquired a majority stake in D2C sneaker brand 7-10, a month after ...

The trend, sparked by an influencer's playful mispronunciation of 'Croissant' as 'Prashant,' has caught the attention of ...