She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no longer satisfied with just a great product—they want to feel connected ...

In the fast-paced and competitive world of e-commerce, businesses need reliable tools to stay ahead of the game. The right ...

adjusting marketing strategy when severe and unexpected disruptions surface. First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an ...