Brand strategy frameworks are essential tools for understanding context and solving client problems. Experienced industry ...

So today, let’s talk about six things that, if you’ve achieved them by 35, put you on a whole different level. Knowing who ...

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International fashion brand Mango is implementing a new AI software platform to transform its planning and decision-making.

The companies leveraged insights and consumer decision tree work to remerchandise the confectionery aisle by brand and pack.