For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

State officials and tourism leaders gathered Thursday at one of Connecticut's top attractions, Mystic Aquarium, to tout a bill that would triple the state's tourism marketing budget. The state spent ...

Donald Trump is now a little over 50 days into his second term as president – a period that has seen him reprise the key ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Get buy in for your SEO budget by demonstrating ROI, aligning with business goals, and making SEO a performance-driven ...

The idea of creating a company with clear conditions for clients and transparent marketing budget allocation came to me after ...

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

Tourism and arts groups are lobbying hard this legislative session to increase the state’s spending on marketing Connecticut ...

In today’s music industry, independent artists are faced with the daunting task of standing out in a crowded marketplace.