For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

State officials and tourism leaders gathered Thursday at one of Connecticut's top attractions, Mystic Aquarium, to tout a bill that would triple the state's tourism marketing budget. The state spent ...

Donald Trump is now a little over 50 days into his second term as president – a period that has seen him reprise the key ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

With IIXIIST, Instagram wasn’t just a sales channel – it was customer service, community building, and brand storytelling in ...

driven by a substantial marketing budget from Take-Two Interactive for fiscal year 2026. The marketing push aligns with Rockstar's historical promotion methods and its expected late 2025 release.

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...

Success in business used to mean size. The bigger the company, the better the resources, the lower the costs, and the wider ...

We are definitely considering IPL as a significant part of our marketing budget,” Gaudham told BestMediaInfo.com. Beyond IPL, the sporting goods retailer is also very optimistic about the rise ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...