Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed.

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different ...

Perceptual Mapping allows companies to identify gaps in the market, understand competitive positioning, and make strategic decisions accordingly.

A perceptual map allows you to quickly, and visibly, assess the competitive landscape of your business along with your customers’ needs and wants.

The trade-off question took only 2-3 minutes in the online survey I conducted. Including this in any project, even one aimed at producing perceptual maps does not make questionnaires onerous.