Out-of-Home (OOH) advertising is expected to garner around Rs 750 crore, with ad rates experiencing a ... particularly Makar Sankranti (January 14), Mauni Amavasya (February 10), and Basant ...

For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising ...

By Lindsay Rittenhouse - 9 hours 12 min ago By Garett Sloane - 22 hours 29 min ago By Lindsay Rittenhouse - 22 hours 50 min ago 1 day ago By Brian Bonilla - 1 day ago By Ad Age Staff - 7 months 2 ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

Together with AI platform CreativeX, Haleon developed a product called the Health Inclusivity Screener that scans and analyzes digital ad creative for diversity, inclusivity and accessibility. Panadol ...

Ad leaders had plenty to say about the hits, the misses and the long-form cuts that deserved more than 30 seconds. Ted Wahlberg, senior vice-president, group creative director, Mower Agency ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven ...

An expat Kiwi advertising creative has played a leading role in one of this year’s big Super Bowl ads, where a 30-second slot sells for as much as US$7 million-$8m ($12.3m-$14.1m). Instacart’s ...

The Super Bowl took place in the US yesterday, with ad slots for the game between the Philadelphia Eagles and the Kansas City Chiefs selling for $7-8 million a pop (and that’s before brands have paid ...

Industries such as hospitality, food, woollen clothing, blankets, quilts, mattresses and electronics have experienced a 30-40% increase in sales ...

Adding a playful and dramatic twist, the ad features singing CGI llamas. As the slightly offbeat ad unfolds, the colleagues become increasingly enthusiastic about the Monday.com platform ...