Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

The best mascaras needn't cost a fortune, our beauty editor says – and three of her all-time favourites are now reduced and ...

All four women were found to be allergic to their own Maybelline Great Lash mascara (L'Oreal, Clichy, France). To investigate further, we performed patch tests with the individual ingredients of ...