Intel CEO Lip-Bu Tan reportedly told employees he is shaking up the company’s leadership structure and naming an AI chief to cut down on “organizational complexity” and promote innovation.

Intel is resurrecting the classic “Intel Inside” marketing strategy you may remember from the 90s. The nostalgic branding was announced as part of Intel Vision this week in Las Vegas, NV. The intent is to make Intel a household name again,

Intel's new CEO, Lip-Bu Tan, is flattening the semiconductor giant's leadership team, with important chip groups reporting directly to him, according to a memo from Tan seen by Reuters.