According to Nayak, to attract more IPL-related clients, the OOH industry must evolve beyond static billboards. Digital OOH can display real-time match updates, live scores, and dynamic player ...

IPL 2025 is set to get underway in just a few days, and could be the platform for many players to make a case for a spot in the Indian team. One such player, who has slightly fallen out of favour ...