It tasted good. And so I was hooked.” The 32-year-old said he quickly became addicted to Zyn, using up to 20 pouches a day.

Battan travels to Sweden, the home of Zyn, where a third of the population consumes nicotine. For years, that mostly came in the form of snus—brown pouches of tobacco, popular with men ...

As the reign of the Swedish nicotine pouches expands in America—unit sales increased 641 percent between 2019 and 2022, and reported sales of the Zyn brand alone were projected to increase 51 ...

In its 2025 announcement, the FDA noted that "a substantial proportion of adults who use cigarette and/or smokeless tobacco products" switched to Zyn pouches, justifying the authorization.

An annual federal survey, based on responses from 24,000 students in grades 8, 10 and 12 across the country, found that the amount of 12th graders using Zyn and other pouches increased from just 3 ...

we’re trying to stop young people from getting hooked on favored Zyn products." However, federal data shows that fewer than 2% of high school and middle school students in the country use ...