By being so adaptable ... and why Britain's King Charles wished Hello Kitty a happy 50th birthday when he hosted Japan's Emperor Naruhito and Empress Masako at Buckingham Palace in June.

It was the appeal of not being really able ... Ms Madokoro says Hello Kitty’s lack of a mouth allows people to easily empathise with her. "When we feel happy, Kitty shares in that joy, and ...