The collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.

Sampling “So [rt]” by Knxwledge, the ninth song on To Pimp a Butterfly is a list of Kendrick Lamar’s virtues, and an image of ...

As Kendrick Lamar gets ready to headline the Super Bowl, revisit his best songs, from huge hits to intricate verses.

With DJ Mustard's new partnership with Heinz, and Snoop Dogg's Cookbook on the New York Times list, creator Ryan Ford shares ...

It’s very impressive how the NFL has been able to dominate the entertainment landscape in recent years. Last year, four of the five most-watched TV shows were NFL-owned. The blockbuster deals the leag ...

Last year, Drake and J. Cole famously claimed they were “as big as the Super Bowl.” This year, Kendrick is proving who really ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

There are football people. There are halftime show people. And then, there are commercial people. No matter how you watch ...

Hip-hop producer DJ Mustard is partnering with the condiment king, which includes introducing a new sauce with the brand.

But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces ...

The last nine months for DJ Mustard have been something to remember. Not only did he produce the most-awarded rap song in ...

Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner ...