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Kraft Heinz's CMO on the Secret Sauce Behind Its Mustard Collab
The collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.
Mustard On Mustard? Music Producer And DJ Partners With Heinz
The DJ and Grammy-award-winning producer has collaborated with Heinz for a special partnership. Mustard, whose real name is ...
NBC Washington4d
Heinz teams up with hip-hop hitmaker Mustard on a secret sauce
Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer. “Real ones know there are only two legendary mustards — ahem ...
Food & Wine5d
Heinz Is Releasing a Limited-Edition Mustard — and Naming Its Chief Mustard Officer
Last night, during arguably the biggest night in music, Heinz and Grammy-winning producer Mustard announced a collaboration so inevitable it feels like the universe finally caught up. That’s ...
DJ Mustard & HEINZ Remix Sauce Game With Limited Edition Collaboration
But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces ...
Hip-Hop Wired5d
DJ Mustard & HEINZ Collab On A New Limited-Edition Mustard
Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all ...
Marketing Dive5d
Heinz teams with hip-hop hitmaker Mustard for new product, campaign
Heinz has teamed with award-winning producer Mustard for a new campaign, per details shared with Marketing Dive. The effort debuted during the Grammy Awards on Feb. 2 with a 30-second ad that plays ...
NBC New York4d
Heinz teams up with hip-hop hitmaker Mustard on a secret sauce
On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce. The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar ...