AJIO has come up with its latest campaign, ‘The Great Fashion Price Crash’. Marking a first for the brand, this campaign has been created entirely using Generative AI, reinforcing AJIO’s ...

or wander through the quiet workshops of Kanchipuram as artisans weave golden zari threads into sarees. India’s handloom sector – with deep pockets of craft, culture, and creativity scattered ...

We all grew up envious of our mothers' saree collection, painstakingly amassed for years. From soft, buttery chiffons, delicate Chantilly laces, and glamorous georgettes to traditional handloom ...

Sheer sarees in fabrics like organza, tissue silk, lace, or net are true masterpieces that radiate class, sophistication, and elegance. These stunning creations offer the ideal blend of luxury and ...

Prime Minister Narendra Modi presented a Banarasi saree in royal blue to Mauritius President Dharam Gokhool's wife, Brinda, during his visit for the National Day celebrations. The saree ...

Radhika Munshi, an IIT and IIM graduate, shares her journey from a corporate job to launching her saree brand, Anorah. A founder educated at two of India’s top institutes has opened up about why ...

Looking for exquisite handloom sarees for your wedding trousseau? Scroll down to check out the collection of some of the best handloom sarees that you can consider for your wedding trousseau.

UNI reported that, for First Lady Vrinda Gokhool, Prime Minister Modi presented a royal blue Banarasi silk saree, celebrated for its fine silk and intricate silver zari motifs. The saree features ...

Then consider the pure cotton saree in pink colour that comes with beautiful Tant handloom weaving from west Bengal that will surely impress all around you. This soft cotton saree has an average 5.5 ...

The best cotton underwear is a true staple of your top drawer. If you're prepping for the warm weather season and need some pairs to keep you cool and comfortable, you're in the right place.