Beverage innovation in important. It’s what keeps driving the category forward and helps blurs categories and push boundaries ...

Functional ingredients allow beverage innovators to conjure up an exciting new world of beverages that are ready to make the ...

Just Drinks sat down with Hip Pop’s founders to discuss the company’s expansion plans, competition in functional soft drinks ...

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a fast-growing brand in the popular functional beverage category. “More than ever, ...

A new ‘functional’ squash high in vitamins and minerals is being launched into the Vimto range of soft drinks this month.

Soft-drink and beer makers stand to benefit as Americans consume less booze. That's the take of analysts at Morgan Stanley, ...

We are nearing the halfway mark of our 10th annual Alcohol Free for 40 Challenge, a time when motivation can waver, and those ...

North-West England-based start-up Hip Pop is leading the UK's soft drinks market in a sector now being targeted by some of the world's largest consumer brands ...

Just Drinks sat down with Hip Pop's founders to discuss the company's expansion plans, competition in functional soft drinks and its recent moves to redesign its range. Kenny Goodman (KG): There's ...