Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Drive-thru soda chain Swig is offering $1 sodas on Saturday, Feb. 1, in honor of their 100th location. Here's how to snag the ...

Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving.

The soda lobby has spent millions of dollars per year to push back against efforts to put the health of American children ...

In 2018, we launched the first line of USDA Organic sugar-free soda. Cording: Was an all-female executive team part of the original plan? Klaus: It actually wasn’t! I’ve learned over the years ...