Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed ...

Cadillac F1 isn't setting big goals like World Championships when it joins the Formula 1 grid. No: it just wants respect.

Mercedes’ W196 R Stromlinienwagen (“Streamline car”) is set to be sold at a target price of $52 million (€50 million). A look ...

The deadline for South Africa’s Formula 1 Grand Prix bid submission has been extended to 18 March 2025, allowing stakeholders ...

French luxury giant LVMH has a 10-year sponsorship deal, announced last October, with Liberty Media-owned Formula One which ...

“The race is going to happen at Kyalami,” McKenzie told Supersport. “Kyalami is doing what they need to do. Toby Venter and Willie Venter are doing a great job bringing Kyalami to F1 standards. They ...

Liam Lawson will contest his first full season of Formula 1 racing driving as reigning World Champion Max Verstappen's ...

When you think of watches which link to motorsport, chances are you're picturing a TAG Heuer. The brand has a history with all things petrol-powered which no other can claim, having been strapped to ...

Louis Vuitton and Formula One have signed an enprecedented deal with the luxury Maison signing on for the Australian Grand ...

South Africa is gearing up to secure a spot on the Formula 1 calendar, with plans to raise $50 million to fund its bid to ...

We are excited and encouraged by the responses and interest shown so far and are confident that the process will result in a compelling proposal for F1 to consider,” Lethoko added.

Louis Vuitton has announced it will be the official partner of Formula 1, making it the first luxury fashion house to partner with the growing sport.