That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...

A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.

TV and media investment in ad spending for women’s sports more than doubled in 2024 (139%) versus the year before -- to $244 million, according to EDO Ad EnGage. The media-measurement company ...

On a brisk winter day, high-school freshman Rin Saito’s cleats crunch the snow as she rubs the leather of the ball against ...

Could the fact that these ads had little appeal to women be a reason for these declining scores? (See chart below) ABX Advertising Benchmark Index™ is a leading advertising effectiveness company ...