Coffee isn’t just a beverage; it’s a lifestyle, a ritual, and for me, it is the fuel that powers my day. Over the years, I ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build stronger relationships with their target audience, enhance their reputation, ...

There is a school of thought that typically treats affect as more influential on important decisions and considers it at higher level than reason (Trope and Liberman, 2003). In this school of thought, ...

Visual advertising appeals affect consumers’ future purchase intention. Images associated with emotional and physiological appeals lead to greater consumer purchase intention; images associated with ...