And if you’ve ever felt manipulated by a political ad, that’s exactly the point. They’re designed to influence your emotions and impact your voting behavior, often without you realizing it. It’s a ...

Factor Communications, writes on how the power of Emotional Branding lies in its ability to make consumers feel rather than ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

Digital literacy skills needed to evaluate online sources, protect personal data, recognize misinformation, and participate ...

Nativex'a Yikai Li writes on how the latest short-drama wave of entertainment is changing the advertising landscape.

Scott Laughton was drafted by Philadelphia in the first round in 2012. Over a decade later, he farewelled the only NHL team ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

"The curiosity is understandable — completely so. But leading with those four little words shows little understanding of the ...

Stick around after the closing credits for the next showtime, though, and a rather different movie will come up: October 8, ...

Stick around after the closing credits for the next showtime, though, and a rather different movie will come up: October 8, ...

Manchester United have bold ambitions for their new stadium but it can be a long road to an artist's impression becoming ...