An “ugly elf” is winning customers at home and abroad in a stunning display of soft-toy power that, for some companies, is a ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to your ...

Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" of higher-end products. Now, President Trump’s economic agenda is putting ...

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

Elf Beauty has acquired Hailey Bieber’s Rhode skincare brand in a one billion dollar (€880 million) deal, the companies said. Bieber’s Rhode had $212 million (€187 million) in net sales in ...

E.l.f. Beauty acquires Hailey Bieber’s Rhode skincare. Rhode aims for Sephora partnership by year-end in North America and the UK.

NEW YORK — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said. Bieber's Rhode had $212 million in net sales in the 12 months that ended ...