Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its expansion as it hedges against a slowdown in the U.S. cosmetic industry where ...

Elf Cosmetics, the well-known beauty products store, announced to its customers that it will soon adjust its prices Photo: E.l.f. Cosmetics Another brand has announced a price increase !

Elf Beauty has acquired Hailey Bieber’s Rhode skincare brand in a one billion dollars (£740 million) deal, the companies said. Bieber’s Rhode had 212 million dollars (£157 million) in net ...

Elf Beauty Bets Big on Rural Market With Dollar General Partnership. More. Reuters. E.L.F. cosmetic products are seen for sale in a store in Manhattan, New York City, U.S., June 29, 2022.