As you are contemplating a branding or growth strategy through different types of marketing, consider EDMM as an option. Not ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in persuasion.

I always try to do what's best for my company, but my driving force is helping small business owners succeed because I want ...

In an era dominated by digital communication, businesses often focus on online marketing strategies such as social media, ...

Three special words dominated the 90s: You’ve got mail ... For example: If a warm lead goes cold and stops taking your calls? That triggers a follow-up postcard. If someone buys your cheapest ...

Don't miss out on the headlines from Lifestyle. Followed categories will be added to My News. But this is no birdhouse; the archipelago’s blue-footed boobies, winged albatross and magnificent ...

Are you going to stop there? The answer is no. High-quality materials convey professionalism and attention to detail, while low-quality postcards may detract from your message. Thanks to the evolution ...

Jan 8, 2024 Jan 8, 2024 Updated Feb 12, 2025 BATAVIA — A recently-arrived postcard is providing a 75-year-old mystery for a city homeowner. Dan Dickens had paid little attention to the postcard ...