Compared to the larger Escalade IQ, starting at nearly $130,000, the Optiq already looks like a good deal, with starting prices half that at under $55,000. According to a note sent to dealers this ...

Deliveries for the all-new 2025 Cadillac Optiq, Caddy’s entry-level all-electric crossover, are now under way. The Optiq was officially unveiled in November of the 2023 calendar year and is ...

In addition to the popular Lyriq and Lyriq-V electric crossovers, the Escalade iQ, Vistiq, and Optiq are intended to grow Cadillac sales—all in the crossover and SUV space. It’s been 28 years ...

The Lyriq and Escalade IQ are already at dealers, while the Optiq and Vistiq will arrive shortly. Lyriq is a conquest king and is helping to introduce new customers to GM’s premium brand.

Hottest Tech: Cadillac Optiq The Lyriq’s sister Optiq and Vistiq SUVs got the jurors’ attention for hottest tech, showcasing beautiful, 33-inch hoodless displays that arch across the dash.

GM has announced official pricing information and specs for the 2026 Cadillac Lyriq-V, Caddy’s latest high-performance all-electric luxury crossover. For those who may be unaware, the Lyriq-V is ...

This year at CES 2025, Dolby Labs teamed up with Cadillac to demo Dolby Atmos in the new Cadillac OPTIQ. Obviously, Dolby Atmos needs no introduction, but you might not be familiar with the ...

At CES 2025, Dolby introduced its latest developments in in-car entertainment, spotlighting new vehicles equipped with Dolby Atmos and the world’s first car to support both Dolby Vision and ...

While the 2025 Detroit Auto Show was light on non-Ford debuts, it still had plenty of new models appearing for the first time in Motor City. From electric SUVs and muscle cars to stunning concept ...

The 3D audio standard Amphi Hi-D, which is taking on existing formats like Dolby Atmos and DTS:X, is finally being added to more products. It's about time too, because more people need to hear ...