A large group of major MVPDs have committed to "unified guidance" on Multiscreen TV Advertising Terminology. The goal of the ...

Social media such as Facebook and TikTok are known as the attention economy, as the platforms monetize users' attention.

Trying many approaches with fundraising posts might also reduce the chance that donors will feel overwhelmed by the same ...

The Big Game remains a milestone cultural event. Almost three-quarters of Americans (72%) believe that the Super Bowl remains ...

Entertainment on Demand (EoD) data reveals a growing consumer preference for ad-supported streaming and increasing investment in sports as key factors shaping the global streaming market.

Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.

An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted ...

A group of major multichannel video programming distributors (MVPDs) has agreed on standardized definitions for ... Read More ...