Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Through clever use of humour, authenticity, and a deep connection to the sporting community, KIA proved that even in one of ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

In 1993, up-and-coming Hollywood director Michael Bay created a formative piece of '90s pop culture: the very first "Got Milk ...

VNutrition analyzed the rise of plant-based alternatives, based on data from the USDA ERS and the CFDAS at Purdue University.

Since its debut, "The White Lotus" has quietly built a world that audiences don't just watch—they want to live in. So how did ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

Beyond its many successful original productions, Netflix is also home to incredible TV shows you are not aware of.

AWL Agri Business (formerly known as Adani Wilmar) has unveiled its latest innovation in personal care - Alife Gondhoraj & Neem Soap. Launched in West Bengal, this unique variant brings together the ...

As the women’s NCAA March Madness tournament draws to a close, Eli Lilly is aiming for a slam dunk of its own. | As the women ...

They’re doing this work very bravely, without any support.” For the people defending human rights and the environment in ...