Whether you work with an agency or an in-house creative team, a mood board can be a helpful ... of your brand identity—such as how much space to leave around your logo, which brand colors should never ...

The UMass Lowell Branding Guide (pdf) has been created to ensure that all ... consistent and positive image of the university. Use the standard logo Must not be smaller than 1.5 inches wide Athletics ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

More than a logo or tagline, our brand platform establishes the brand and is the foundation from which all marketing decisions are made. If a message falls outside our brand promises—real people, ...